Auric Motors, Bikaner came into existence in 1995 with the goal of catering to the automotive needs of customers in Bikaner and nearby areas. Having started operations as a single outlet in Bikaner, in two decades, Auric Motors has become a top selling dealership for Maruti Suzuki cars in Rajasthan.

Auric Motors also has presence in the districts of Jhunjhunu, Churu, Sri Ganganagar, Hanumangarh, and Jodhpur in Rajasthan. The company provides both sales and service. Auric Motors has a network of twenty five Arena and NEXA showrooms, twenty workshops, four True Value outlets, and two Maruti Driving Schools across Rajasthan.

In the premium car dealership segment, the company has established its presence via its NEXA showrooms in Bikaner, Jodhpur, and Sri Ganganagar.